Presentation for Advertising and Society Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions
Choose one of the topics below and complete a written report on it. In researching your topic, make sure you back up your work with evidence from reliable sources. Your paper must be approximately 1,500 words in length (6 pages, double spaced, 12 font, 1 inch margins) – not including appendix of ads. You must cite any sources you use in the text, for example, (Smith, 2015), and provide full references at the end of your paper using APA or ASA style. Keep in mind that you will be marked on spelling, grammar, and quality of writing.
*this paper has to base on the eBook, you can use some outside resources (ex. the pictures of the ads), but has to be academic/ reliable. *
CHOOSE ONE OF THE FOLLOWING TOPICS – Include an appendix with examples of printed ads. I have included some questions and thoughts for you to consider on each of the topics. You are not obligated to respond to them. Also, you cannot limit your work to only answering those questions.
1. By using concrete examples, discuss how advertising reflects our culture as well as creates our culture. How do multinational corporations impact the culture of countries around the world? Give some examples of the how the link between advertising and culture has had negative consequences.
2. Discuss how the use of celebrity endorsing in advertising has evolved in the last 30 years. Are they more or less successful as an advertising tool than in the past? Give some positive and negative examples of advertising campaigns that have used celebrities.
3. Choose 3 vintage ads and 3 contemporary ads representing ‘the other’, for example, people from minority groups, disabled people, the overweight, the elderly, etc. How have the representations changed? How does this reflect our attitudes to these groups?
4. Choose 3 social advertising campaigns that encourage us to change our behaviour in some way, for example, practise safe sex, get active, stop smoking, etc. and discuss the ethical considerations of businesses promoting causes and selling products. For example, can Labatt’s have an ad campaign warning people to not drink and drive while selling alcohol.
5. Discuss the research on the positive and negative effects of advertising on children and adolescents. Are the regulations on advertising to children necessary? To certain ages? For certain products? For certain media?
6. Examine how advertising for products, like cigarettes, marijuana, and/or alcohol, has evolved. Are the restrictions imposed on advertising such products necessary, adequate, or too extreme?
7. Investigate how political campaigns are essentially advertising campaigns for a particular candidate or political party. Are such strategies an acceptable way of choosing society’s leaders?
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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