Your answers should show familiarity with the text and topics being covered in the unit.
Use the text, lecture notes, and/or PowerPoint as references
Each question response should consist of at least 150 words.
Responses should be free of typographical, spelling, and grammar errors.
Explain why sourcing and procurement activities are an important part of supply chain management.
Describe the reasons why outsourcing and offshoring occur.
Explain what reverse logistics is and why firms utilize it.
Explain what big data is and describe the components of a marketing information system.
Describe the basic steps in the marketing research process and the purpose of each step.
Questions
Why do marketing professionals care about and participate in supply chain decisions?
Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products?
Describe the reasons why outsourcing and offshoring occur.
What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?
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