Proposed Social Platforms Term Paper Assignment
Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
Final Project Rubric
Guidelines for Submission: Your social media consultation document should be 8 to 10 pages in length (not including screenshots), double-spaced, have one-inch margins, and use 12-point Times New Roman font and APA format.
Critical Elements | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
Social Media | Meets “Proficient” criteria and | Overviews how social media | Overviews how social media | Does not overview how social | 4.8 |
Overview: Social | research chosen provides keen | has been used by businesses | has been used by businesses | media has been used by | |
Media | insight into the evolving use of | over the past decade, | over the past decade but | businesses over the past decade | |
social media by businesses | supporting overview with | overview is cursory, verbose, or | |||
research | not supported by research | ||||
Social Media | Meets “Proficient” criteria and | Summarizes established best | Summarizes established best | Does not summarize established | 4.8 |
Overview: Best | main ideas provide exceptional | practices regarding the use of | practices regarding the use of | best practices regarding the use of | |
Practices | insight into the use of social | social media by businesses | social media by businesses but | social media by businesses | |
media by businesses | summary is cursory or is | ||||
missing key details | |||||
Social Media | Meets “Proficient” criteria and | Explains the opportunities and | Explains the opportunities and | Does not explain the | 4.8 |
Overview: | details communicate a unique | limits of social media as a | limits of social media as a | opportunities and limits of social | |
Opportunities and | perspective on the capacity of | communications tool | communication tool but | media as a communication tool | |
Limits | social media | explanation is cursory or lacks | |||
clarity | |||||
Business Goals: | Meets “Proficient” criteria and | Analyzes the business’s current | Analyzes the business’s current | Does not analyze the business’s | 4.8 |
Current State | identified gaps provide | state and identifies gaps that | state and identifies gaps that | current state or identify gaps that | |
exceptional insight into the | will be addressed using social | will be addressed using social | will be addressed using social | ||
business’s needs | media | media but analysis is cursory or | media | ||
unclear or gaps are not clearly | |||||
identified | |||||
Business Goals: | Meets “Proficient” criteria and | Selects goals for the business | Selects goals for the business | Does not select goals for the | 6 |
Identified Gaps | goals exhibit a nuanced | based on the identified gaps | based on the identified gaps | business based on the identified | |
understanding of the needs of | and justifies the selections | and justifies the selections but | gaps | ||
the business | justification is cursory or | ||||
illogical | |||||
Business Goals: | Meets “Proficient” criteria and | Explains how audience | Explains how audience | Does not explain how audience | 8 |
Achieve Its Goals | examples exhibit keen insight | engagement through social | engagement through social | engagement through social media | |
into the potential positive | media can help the business | media can help the business | can help the business achieve its | ||
impact of audience engagement | achieve its goals, supporting | achieve its goals but | goals | ||
explanation with examples | explanation is cursory or not | ||||
supported with examples |
Social Platforms: | Meets “Proficient” criteria and | Proposes two appropriate social | Proposes two social media | Does not propose two social | 6 |
Target Audience | explanation cites specific | media platforms, explaining | platforms, explaining how each | media platforms or explain how | |
platform features that illustrate | how each will help the company | will help the company reach the | each will help the company reach | ||
the platform’s potential | reach the target audience and | target audience and achieve its | the target audience and achieve | ||
achieve its goals | goals, but not all proposed | its goals | |||
platforms are appropriate or | |||||
explanation is cursory | |||||
Social Platforms: Best | Meets “Proficient” criteria and | Develops a strategy based on | Develops a strategy that the | Does not develop a strategy that | 6 |
Practices | makes detailed connections | best practices that the company | company will use on each | the company will use on each | |
between specific best practices | will use on each platform | platform but the strategy is | platform | ||
and the features of each | cursory or not based on best | ||||
platform | practices | ||||
Social Platforms: | Meets “Proficient” criteria and | Describes what types of content | Describes what types of content | Does not describe what types of | 6 |
Content | description offers keen insight | should be used on each | should be used on each | content should be used on each | |
into how each platform targets | platform to reach the target | platform to reach the target | platform to reach the target | ||
specific audiences | audience and why | audience but does not describe | audience | ||
why | |||||
Social Platforms: | Meets “Proficient” criteria and | Assesses how the terms of | Assesses how the terms of | Does not assess how the terms of | 4.8 |
Terms of Service | chosen examples show keen | service impact use of the | service impact use of the | service impact use of the chosen | |
insight into the limits terms of | chosen platforms by the | chosen platforms by the | platform by the organization | ||
service place on platforms | organization and provides | organization but assessment is | |||
specific examples | cursory or lacks specific | ||||
examples | |||||
Examples: Exceptional | Meets “Proficient” criteria and | Describes a real-world situation | Describes a real-world situation | Does not describe a real-world | 4.8 |
Use | details offer insight into how | in which an organization | in which an organization | situation in which an organization | |
the power of social media helps | demonstrated exceptional use | demonstrated exceptional use | demonstrated exceptional use of | ||
companies achieve goals | of social media to achieve its | of social media to achieve its | social media to achieve its goals | ||
goals | goals but description is cursory | ||||
or lacks clarity | |||||
Examples: Did Not | Meets “Proficient” criteria and | Describes a real-world situation | Describes a real-world situation | Does not describe a real-world | 4.8 |
Adhere | details offer keen insight into | in which an organization did not | in which an organization did not | situation in which an organization | |
the consequences of not | adhere to best practices | adhere to best practices but | did not adhere to best practices | ||
adhering to best practices | description is cursory, unclear, | ||||
or contains inaccuracies | |||||
Examples: Handle | Meets “Proficient” criteria and | Develops a plan, based on best | Develops a plan for how the | Does not develop a plan for how | 8 |
Feedback | plan demonstrates insightful | practices, for how the | organization should handle | the organization should handle | |
connections between best | organization should handle | feedback on social media but | feedback on social media | ||
practices and audience | feedback on social media | plan is cursory or not clearly | |||
feedback | based on best practices |
Examples: | Meets “Proficient” criteria and | Explains how appropriately | Explains how appropriately | Does not explain how | 8 |
Appropriately | examples exhibit a nuanced | responding to feedback on | responding to feedback on | appropriately responding to | |
Responding | approach in responding to | social media can help the | social media can help the | feedback on social media can help | |
feedback on social media | organization achieve its goals, | organization achieve its goals | the organization achieve its goals | ||
supporting explanation with | but explanation is cursory, | ||||
examples | unclear, or not supported with | ||||
examples | |||||
Conclusion: Achieve | Meets “Proficient” criteria and | Explains how the continuous | Explains how the continuous | Does not explain how the | 4.8 |
Its Goals | examples show keen insight | use of social media can help the | use of social media can help the | continuous use of social media | |
into effectiveness of continuous | organization achieve its goals, | organization achieve its goals | can help the organization achieve | ||
social media use | supporting explanation with | but illustration is cursory or | its goals | ||
examples | examples provided are not | ||||
cogent | |||||
Conclusion: | Meets “Proficient” criteria and | Offers recommendations for | Offers recommendations for | Does not offer recommendations | 4.8 |
Recommendations | recommendations exhibit keen | measuring success, explaining | measuring success, explaining | for measuring success | |
insight into the importance of | its importance | its importance, but | |||
measuring success | recommendations are cursory | ||||
or lack clarity | |||||
Conclusion: | Meets “Proficient” criteria and | Develops hypothetical next | Develops hypothetical next | Does not develop hypothetical | 4.8 |
Hypothetical Next | next steps make cogent | steps for the organization | steps for the organization | next steps for the organization | |
Steps | connections with the | should it decide to move | should it decide to move | should it decide to move forward | |
organization’s goals | forward with a strategic social | forward with a strategic social | with a strategic social media plan | ||
media plan | media plan but next steps are | ||||
cursory or inappropriate | |||||
Articulation of | Submission is free of errors | Submission has no major errors | Submission has major errors | Submission has critical errors | 4 |
Response | related to citations, grammar, | related to citations, grammar, | related to citations, grammar, | related to citations, grammar, | |
spelling, syntax, and | spelling, syntax, or organization | spelling, syntax, or organization | spelling, syntax, or organization | ||
organization and is presented in | that negatively impact | that prevent understanding of | |||
a professional and easy-to-read | readability and articulation of | ideas | |||
format | main ideas | ||||
Total | 100% |