Sullivan College of Technology and Design Millennial Generation Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Question Description
Prepare in a Word document using APA guidelines for margins and page numbers in header and spacing. Re-write in bold font the questions asked. Follow that with a well developed narrative answering the questions substantively while also providing rationale. Two other references that are APA reputable should also be included along with your text with in-text citations to support your case within the case narrative as appropriate. Include a reference page. (100 points)
Julie is the owner and manager of Julie Marchese Photography (www.mar-k-zphotography.photoreflect.com). Her business has grown to more than she can handle alone and she decided to hire another photographer. Julie, being of the late baby boomer generation, wanted to hire a photographer from a younger generation to bring a new and different creative viewpoint to her customers. She hired Maggie, a twenty-something photographer who she believed would bring in fresh ideas to her company.
What Julie wasn’t expecting was having a hard time understanding and working with someone from the Millennial generation. Julie said, “Maggie does a good job taking pictures, but seems to have a problem staying focused on the other responsibilities of the position.” Many employers are now trying to work with and understand the generation that is called by so many names, including the Millennial Generation, Millennium Generation, Millennials, Generation Y, Generation Next, Net Generation, Always Connected Generation, Eighties Babies, or Echo Boomers. This generation is described as a group of “jugglers” who value being both footloose and connected to their peers 24/7.1 They stay connected via technology such as Facebook, IM, and texting, and are totally comfortable in a thumb culture that communicates online and by cell phone.
To an employer these could seem like distracted employees who are more interested in their best friend’s dating life than serving their customers. So is this the most misunderstood generation yet or the most distracted? We really can’t look at the generation born between 1981 and 1995 (give or take a few years) as baby-faced teenagers anymore. The bulk of the Millennials have struggled to find their place in the 21st century. They are the most diverse generation ever and have often grown up in nontraditional families.2 As they age, some of the adult pressure and strain has started eating away at their celebrated optimism and good cheer as it does with every generation. Happiness is higher on their agenda than past generations, but many Millennials remain motivated by material things.
They will not forgo their comfort to make a difference.3 The Millennial generation has been raised in a culture that places more focus on the self and less on group, society, and community.4 The aphorisms have shifted to “believe in yourself” and “you’re special.” The culture emphasizes individualism, and this gets reflected in personality traits and attitudes.5 In the same way, older generations may view Millennials’ willingness to trade high pay for fewer billable hours, flexible schedules, and a better work life as a lack of commitment, discipline, and drive. Is this true? Or are they just more focused on what is really important in life? Perception seems to be a major factor in understanding the younger generations.
Julie has found that Maggie’s generation is looking for meaningful work and a solid learning curve. They have high expectations of their employers and don’t want to do anything they feel is beneath them. Julie has also found that Maggie works better when they work as a team versus working alone. The Millennial generation has grown up playing on teams with no winners or losers, or even all winners. They have been laden with trophies just for participating.6 Julie may want to focus more attention on giving Maggie different forms of feedback and guidance. Millennials like to be kept in the loop and seek frequent praise and reassurance. Honesty, humor, and information are important to this generation.7 Employers need to be aware that this generation has a tendency to move on to other employers when they feel they are not advancing or achieving in a timely manner. You can expect your Millennial employees to stay with your company three to five years on average.
Maggie has been a large help to Julie when it comes to marketing to her fellow Millennials. Where Julie’s generation was easy to reach via television, Maggie’s generation has grown up in the media-saturated world of their parents and responds differently to advertisements.8 They are more likely to respond to advertisements on the Internet, at a snowboarding tournament, or on cable television. The ads may be funny or disarmingly direct. The thing to avoid is assuming that you know this generation better than they know themselves. They are more pragmatic than the Baby Boomers ever were, and they have a BS alarm that goes off quickly. They walk in and usually make up their minds very quickly about whether they want something or don’t want it.
They know a lot of advertising is based on lies and hype.9 So as soon as you have them figured out, it is likely to change tomorrow. Millennials live in a fluid world that requires an unprecedented mutability of mind and action, and flexibility of identity and disposition. Millennials expect to live their lives in constant transition, always upgrading, changing, and leapfrogging to the latest technology. Markets that are wholly dissimilar in almost every other way look strikingly alike when it comes to Millennials.10 Julie has seen an increase in sales and new customers, and has learned to work with her Millennial.
Just as in times past, passing knowledge from one generation to the next takes place, and learning to work with the individual, not the generation, turns out to be the most important thing on the road to success. Keeping an open mind, staying flexible, and using nontraditional methods to reach today’s consumers including the Millennials has become the next step on the road of marketing.
Questions
- Can the Millennial generation be considered a microculture?
- What type of social power, if any, does the Millennial generation hold?
- How has social media and group influence helped to define the Millennial generation?
- What generation has been called the boomerang kids? Why?
- What makes the Millennial generation so different from generations before?
RUBRIC
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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