Starbucks Coffee Company Case Study
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Write a 2500-word essay in which you identify and critically evaluate an appropriate methodology and method[s] to address a research question that you have formulated for the case study – Starbucks Coffee Company*.
*this can be the question developed as part of the formative exercise.
The Research Methods module has explored elements of the research process, including methodologies and methods used by academics and practitioners when conducting business research. We have learnt that there are different ways to approach research and that the methodology and methods used are determined by what you are trying to find out. We have also learnt that all methodologies and methods have benefits and limitations.
The ‘assessment preparation’ tasks and formative exercise gave you the opportunity to identify a research topic and formulate an appropriate research question topic based upon the real-world organisation, Starbucks Coffee Company. This summative assessment builds upon this work.
In this assessment you are required to identify a research question for the case study – Starbucks Coffee Company and propose an appropriate methodology and methods of data collection that will address the research question. You should explain key characteristics of the methodology (i.e. approach, strategy) and methods and your rationale for choosing these. You need to critically evaluate the methodology and methods you have identified and acknowledge potential limitations to your research design.
Your work should be fully referenced, using appropriate literature sources, drawing from the unit exercises, reflective tasks, required readings and supplemented by your own wider reading and experience.
Hint: You can use the question developed in the formative assessment for the summative assessment. Make use of the feedback you received from the formative assessment to help you.
Suggested structure for your 2500 word assessment:
The assessment follows an essay format which should include an introduction, main body (with headings and subheadings) and conclusions.
Introduction (approx. 250 words)
In your introduction, broadly outline the research process including key considerations for doing business research to set the context for your chosen research topic and research question for the case study, Starbucks Coffee Company.Main Body (approx. 1750 words)
In this section, you should critically evaluate the research design process, explaining the different elements of the research process from identifying your research topic and question to deciding upon a methodological approach and choosing appropriate data collection methods. You may wish to structure the main body text according to stages of the research process as follows:Identifying a research topic: consider the different purposes of research and briefly describe your chosen research topic; why it is of relevance, what is already known/understood about the topic and what specifically you would wish to investigate further.
Formulating a research question: explain the importance of formulating a good research question, introduce your chosen research question and explain how it addresses the research topic.
Choosing an appropriate methodology: discuss and critically appraise methodological considerations for the research question you have identified and recommend an approach that supports your research question.
Selecting methods of data collection and analysis: discuss and critically appraise the range of method[s] of data collection and analysis available and decide which would be most appropriate to your research question, highlighting strengths and limitations of your recommended method[s].
Ethical Considerations: demonstrate awareness of the ethical considerations required for your chosen research approach.
Conclusion (approx. 500 words)
In this section, you should critically evaluate the research process and draw your own conclusions on the feasibility of the research design choices you have presented. Demonstrate your understanding of the relationship between research question, methodology and methods. Show awareness of alternative approaches and key considerations of research design and offer justification for your recommended research strategy.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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