Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
IHMN330 – INTERNATIONAL HOTEL MANAGEMENT – ASSIGNMENT 1
ASSIGNMENT 1 (INDIVIDUAL)
CASE STUDY – OBEROI HOTELS: TRAIN WHISTLE IN THE TIGER RESERVE
STEP 1 – Read your Harvard Business School Case Study: Oberoi Hotels: Train Whistle in the Tiger Reserve
STEP 2 – Participate in the in-class lab which will include videos, discussion and more understanding of the Oberoi Hotel philosophy.
STEP 3 (WORTH 15%) – Complete the following questions individually and submit on Moodle by the deadline. Responses will be graded based on depth and breadth of response, relevant references back to the case, and viability based on the materials provided.
Celebrated as one of the world’s premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality-sensitive guests in the world. www.oberoihotels.com/hotels-in-ranthambhore-vanyavilas-resort/
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IHMN330 – INTERNATIONAL HOTEL MANAGEMENT – ASSIGNMENT 1
Questions to respond to after reading the case and participating in the lab:
- The case provides a detailed description of Oberoi’s operation and begins with the
management of a guest complaint. How do you recommend Vikram respond? What is the primary driver of your recommendation? (worth 5 marks)
- What is your assessment of eMpower, Oberoi’s HR initiative, and how the
incentives work to create a front line who are empathetic and attentive? Would you expect it to work well in this context over time? (worth 5 marks)
- Growth Plans
Excerpt from the case:
With large, ambitious international brands like Hyatt, Marriot, Intercontinental, and Starwood entering India, The Oberoi Group had to be mindful of its foothold in the hotel industry. Exceptional guest service had been the Group’s main competitive advantage, but with stiff competition, creating an even stronger brand and achieving tangible differentiation became more important for the company. “The key to success,” Vikram Oberoi observed, “is to be able to anticipate changes and have the ability to meet new expectations in as short a time as possible, without compromising the brand and the values that form the foundation of our business.” With its 24 Indian properties recording an average occupancy rate of 68% in 2014, The Oberoi Group had demonstrated its ability to successfully go head-to-head with its competitors. But its relatively limited presence in India and abroad led some to wonder if the Group should consider a more aggressive expansion strategy.
On expansion, Vikram Oberoi was committed but cautious. “We feel,” he said, “that we have built a luxury brand that we must expand worldwide.” He was clear, however, that expansion must not compromise quality. “We don’t want to be the biggest, we want to be the best. Our goal is to operate profitable hotels that offer exceptional service and this needs to be considered while taking a decision to develop new hotels.” (Source: Harvard Business School Case Study: Oberoi Hotels: Train Whistle in the Tiger Reserve)
What advice do you have regarding Oberoi Hotel’s growth plans? (worth 5 marks)
Total of 15 Points Available Worth 15% of final grade
Your paper must follow APA style guidelines. Paper length: 1500-2000 words.
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RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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