Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Topic: Evaluation of a commercial
Paper details:Why Am I Being Asked to Write an Evaluation?
Unfortunately, the word “evaluation” may connote the kind of testing everyone dreads: standardized testing. It’s true that an evaluation is a kind of test. However, this assignment, unlike the ACT, puts the power in your hands: YOU are both the creator and evaluator of the test. Evaluating is the kind of testing that facilitates our judgment-making ability (in competition with our feelings) and guides our life choices. Understanding why certain choices are better than others is critical as our feelings alone can sometimes lead us astray (remember that impulse buy or that bad date?). This assignment invites you to evaluate an advertisement because ads are everywhere and they attempt to impact your choices and behavior. Our class activities and your thoughtful work provide the opportunity to practice your analysis, judgment, reading and writing skills.
Overview
For this assignment, you will be evaluating an ad. “Evaluations argue either whether something meets a specific set of criteria or whether the set criteria determine the status of that object under evaluation. Your evaluation of an ad will establish inclusion criteria for the category of an “effective ____ (car, restaurant, service, etc.) ____ advertisement” and then determine whether or not the ad you’re analyzing (NOT the product itself!) is a match. In other words, does the ad you’re analyzing match the criteria you established for an effective ad in the category you chose? The criteria-match process enables you to then make a judgment on the issue of advertising effectiveness. An evaluation has two basic components: (1) a judgment, and (2) the criteria used to arrive at that judgment.
Your Evaluation should be:
• 1,000 words
• Tailored to a specific audience with identifiable values.
• Formatted appropriately to the corresponding audience and medium
For Example:
I locate a political ad online – audience selection is your choice – but let’s say I choose my fictional brother who has strong opinions about politics. I’m going to be evaluating, for my audience, the effectiveness of the ad (NOT the candidate himself). I then articulate the criteria for an effective political phone ad.
In doing this, it is critical that I consider my audience’s perspective. Because this is a writing class, I can take great liberties in defining the values and needs of my audience. Now I consider: how might my chosen audience define an “effective political ad?”
The purpose of a political ad is to inspire action (to mobilize voters for or against a candidate), so some sample criteria we could evaluate might include evaluating how well they used the tools available to them; did their choices add to their persuasive power or detract from it:
Is it a video or a still image? What stance does the ad take? To what opportunity is it responding?
What is the logos? Is there use of fonts, images, sound, points of view? What is the focal point? The setting? Cultural signs?I then ask: which of my established criteria does this ad match, and how well are those criteria evidenced? What evidence can I use to support my evaluation? These questions spark my evaluation process and final judgment of the effectiveness of the ad. Is this ad effective in mobilizing voters for or against the candidate?
Steps for conducting your evaluation:
1. Search for and select ONE ad. An ad is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. The ad can be a commercial, a billboard, a flyer, or something meant to promote or sell something.
2. Identify your audience: pick one person with identifiable values.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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