Order ID 53563651555666 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Case Memo Instructions
The short memo is one of the ways that people in corporations communicate with one another. The ability to make a persuasive argument in a single page is a very important skill and is one of the things we will work on in this class. The focus of these memos, and this class in general, is on creating a logical connection between data and recommendations.
During the course everyone will write a memo on two of the cases we study. One of the memos will be on a case in the first half of the course (A cases) and one of the memos on a case in the second half of the course (B cases).
For each of the two cases you choose, prepare a one-page case position memo accompanied by one page of exhibits (maximum of 3 exhibits).
- The memos should follow the following format:
- One-inch margins on all sides
- 12-point Times font
- Single-space within paragraphs, double-space between paragraphs
- You will lose 5 (out of 35) points if you don’t follow this format (see grade sheet).
- Address your memo to the decision maker in the case.
- Headings should be on a separate line. Identify your memo with your name (as registered), ID, section, and the case in the FROM section.
- Because busy executives do not have time to read long essays, memos that exceed the length limit or that otherwise do not comply with the format will have five points taken off (see the grading sheet below).
- Make sure your recommendations are very specific and actionable
- Assume you are writing at the time of the case. We know that market conditions and competitive contexts are likely to have changed. However, only base your analysis and recommendations on the data in the case–not on current conditions.
- Do not assume you need to be comprehensive. You should exercise judgment as to what to put in and what to leave out. The grade will be based upon the bottom line—how useful is this to the decision maker? Does it offer new insight that is likely to lead to a good decision or to help develop strategy? Remember that the decision maker is familiar with the case and thus—DO NOT REHASH THE CASE.
Writing memos can be challenging for those who are not used to the process. You will be surprised at how much easier it gets as you have more practice. A sample memo and exhibits are attached.
Although you are encouraged to work with others when analyzing the cases, you must turn in your own case memo. You may discuss the case as much as you like with anyone that you like, until you begin to write. As soon as you start to write, all the work—text and exhibits—need to be your own. Please let me know if you have any questions about this.
Grading. Because we will discuss each case in class, written cases need to be uploaded using the SafeAssign feature by 8 a.m. on the due date.
Please follow the following format when writing your memo:
Introduction (omit this heading)
This is the most important part of the memo. It presents your plan of action and demonstrates to the reader your point of view. It answers the following questions: What is recommended? What key details or data influence this decision? What decisions are needed at this time?
Background
The background sets the context for your plan of action and includes one or two statements of strategy that form the basis of your recommendation. Important – do not restate the facts in the case. Use only key facts that led to your conclusion.
Recommendation
Provide a complete, detailed, statement of your plan of action and answer the following questions: What is being recommended? How is your recommendation going to be accomplished (e.g., quantities, costs, timing)? This section can be omitted if the recommendation is completely stated in the introduction.
Avoid placing your recommendation at the end of the brief as a conventional conclusion in business; the reader may not get that far. You should make your recommendation explicitly. Do not hedge with wasted words such as “In my opinion.”
Basis for Recommendation:
Identify key supporting reasons for recommendation listed in descending order of importance. Bullet points are helpful. No more than three points/reasons. You must support your recommendations with detailed calculations.
Assumptions and Risks
Outline key assumptions you have made. For example, “This assumes that the increase in awareness in the small Peoria test-market can be replicated nationally.” Present alternative strategies and reasons these strategies were not selected. Briefly discuss possible risks involved with recommendation.
Next Steps
Brief and action-oriented statement of next steps needed to implement recommendation. What must be done now? Who will do it? When will it be done?
Exhibits
You can include up to three exhibits such as Excel spreadsheets or organizational- or flow-charts. Exhibits should be referred to in the text and should not contain content that belongs in the memo text itself. Sometimes you can explore possible outcomes by presenting the “worst, expected and best” cases – but do not print out endless iterations of the same idea (e.g., net profit at 0.1, 0.2, 0.3 … 8.9 percent sales increase). Exhibits should be created by you using information from the case —they should not be photocopies or mere replications of exhibits from the case. Only use data and information provided in the case when creating your exhibits (no online or other sources may be used).
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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